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In a recent blog, “Choosing The Right Real Estate Brokerage” (, we reviewed the importance of knowing how a particular broker does business. Brokerages are always looking for licensed salespeople to join their team and recruiting is everywhere. That doesn’t mean that just any one of them is right for you. COListings believes you should be the one holding the interview. When it comes time to make your move, ask real questions that require real answers.

What training do you offer?

Because newer agents require more specific training needs, a brokerage that offers hands-on training and mentor programs shows that they root themselves with comprehensive support and education to newly licensed agents. More experienced agents should be offered continued education classes that keep them relevant, protect them against new issues and inform them about current real estate trends. To get a solid reference point with training, make sure to explore what makes their training program better than the rest.

What advertising, marketing materials and support are available to me?

Marketing and advertising dynamics are ever changing and you want to make sure you are working for a brokerage that is keeping up with that change. How will the brokerage provide alternate ways to capture leads and route them back to you? Company-hosted lead capture websites, digital and print marketing, and even open house opportunities are all things that should be considered. As for support, how does the broker help you to make money? Make sure to review what services they offer to help their agents grow their business. Compare what they offer against your needs to make sure the support makes sense.

Does the brokerage work as a team or does each agent operate individually?

This question will give you insight into the culture of the brokerage. Are the managers and top producing agents passionate about training? Does the environment foster a team approach for success or is it more to each its own? The environment may not be wrong, but it can be wrong for you. Know what you are looking for to make sure your business prospers.

What pricing structure are you prepared to offer me?

This is where the money talks and the talk should be based on what you can offer to each other. This question should cover more than the flat fee or commission split. Make sure you dig into the every day services provided that make your life easier and your business more successful. A broker should be upfront with additional costs and should be able to provide you with a complete breakdown of what you can anticipate before you commit.

Tell Me About Your Brokerage?

This is the broker’s opportunity to tell you about them. This will give you insight on big picture items that help to determine the success of the brokerage and what sets them apart from others. This is the part of the interview where you should get a real feeling of what the brokerage can do for you personally and professionally.

Find a brokerage that has an environment conducive to success. A brokerage should help you to make real money and offer comfort with support when you need it. You should be offered technology to take you further and tools geared toward you. Confidence comes when you know you work with a broker that the public wants to do business with. This new career move is about you and the choice is yours! You owe it to your future success to pick the support system that is the right fit. Start your search and contact COListings today. is a Colorado Real Estate Search Engine and home of the best Colorado Realtors® in the state. If you are ready to buy or sell a home in Colorado then you are in the right place.

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